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May 04
2010
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Advice needed on Co-op versus Guild owned GalleriesPosted by hardluckstudios in Untagged |
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We're fairly new to the art industry and we've entered this venture a little later in life than some. We have had, and still have, much to learn. Input from the variety of artists at different skill levels and stages of their careers is a treasure trove of useful advice for us. Many artists have helped us to evaluate, refine, and improve our art marketing skills. It's an ongoing process and I greatly appreciate the continuously fresh advice and input from all artists who share their experiences. This valuable service has kept us from feeling overwhelmed by the lengthy and sometimes arduous task of marketing our artwork. The art scene in our community, like many others, is struggling to stay afloat during current economic turbulence. We lost 3 galleries in the past year, leaving 3 galleries with their doors still open. Our tourist industry has dropped dramatically.
One of the galleries we lost provided a unique opportunity for local artists of all mediums. They required only that each work was hand crafted and produced in Alaska. They also provided education to the public on the creation of the various works in the gallery in the form of classes taught by participating artists. This created an appreciation in patrons for the amount of work and skill that the artist puts into a piece, making the price more appreciable. Finally, they were strong advocates of charity and held one charitable event each month, furthering the bond with community. They closed due to personal rather than financial reasons, and recently announced that they are considering opening with a new and improved venue. A meeting was held to receive input from interested artists and several possibilities are now being tossed around.
Artists and owners were all receptive to a co-op or guild supported facility. It was agreed that a management team should be paid and given responsibility for the gallery's functional requirements in order to provide maximum efficiency and fluidity in daily operations. Not surprisingly, all artists were completely willing and grateful to hand over these aspects to the professional business persons. One thing I've learned in the venture of art marketing is that I'm not alone in disliking the aspect of "selling ourselves". I'm still much more comfortable in having well qualified people to do it for us.
Ideas for what functions the new gallery would provide besides selling artwork were also discussed. Do we include studio space for artists who need it? Should these spaces provide times of public access so that interested patrons can observe the creative processes involved in the pieces they are purchasing? What about educational videos that could play on a monitor in the gallery? Should we offer an art supply store? (Our community only has a couple of big box stores with limited supplies for some mediums.) It was agreed that educational classes and charitable events should continue since they have already proven to be successful contributions to the previous gallery's success.
Next on the agenda was the business end of things. Should we form a non-profit or not-for-profit? Should we apply for grants to aide in funding the business? What grants are available for such a venture? And what about location? Will we be able to build this into a "destination shopping" location or do we need to consider a location that will
attract more "foot traffic"?
I know, it's a lot of details to sort through and a lot of input and opinions to reconcile. I'm so thankful that we have a community of artists who are able to work together so well and display a great deal of consideration and openness to the views of others. A community that values each individual. We are very fortunate. Finally, I'd like to hear from all of you. Many of you on the site are talented artists. Has anybody out there had experience with a guild or co-op owned gallery? What worked for you and what didn't work for you? Please feel free to brag about your successes and share the frustrations of your failures because we can learn from all experiences. What makes your community venture successful, or what caused it to fail? I'd love your advice in moving forward on this project. You can leave us a comment or email us at hardluckstudios@hardluckstudios.net. Thank you, as always, for your time and insightful advice.

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